Although also applicable for non-business owners, this article has been written to support my Organic Business Plan e-book and boot camp material. In the Organic Business Plan participants set out to define their personal mission statement - a phrase that illuminates the intention and values behind their reasons for being in business. After all, when your business is in its infancy stages, you are the driving force of your business. You have to create the momentum to get it going. Therefore, you want to understand what sparks your drive and enthusiasm. Your business is only one of many vehicles in which you express yourself.

Creating a personal mission statement is also beneficial because oftentimes, hidden behind the statement lurks some unmet need. For example, Cindy started her own clothing company because she was tired of being told what to do by a boss that in her opinion knew nothing about designing clothing. Her mission statement is to provide individuals with a vehicle which expresses them fully. Through clothing designs that are fun, versatile and simple their unique self can really shine through.

Cindy loves the moment when her clients' eyes light up with approval and they start to enthusiastically try on clothes; in essence, playing dress-up.

Through defining her mission statement, Cindy was able to "see" that her unmet needs were to be accepted and be worthy.

In order to fully serve your clients, consider leaving your own unmet needs behind. Becoming aware of them is the first step to gaining the freedom to get out of your own way and of truly serving your clients.

Once your needs are identified (and removed from your point of reference) your organic business plan is better able to reflect the gifts of service that you offer your clients whilst living an abundantly prosperous life!

Needs and Mission Statements

Needs can often get in our way to communicating effectively in both our business and personal lives. By becoming aware of them you can start the process of finding out how you can get these needs met so that they aren't running your life!

Consider how much of your drive and impetus for activity in your business surrounds getting your unmet needs met rather than focussing on the client and their needs.

State your unmet needs and how you will get them sorted in a paragraph after your mission statement. This is a great place to remind you of your mission as you serve your clients and a reminder not to bring your unmet needs into the mix.

Your mission statement in Organic Business Plan (OBP) includes qualities, characteristics and/or words that inspire YOU!

When you are in flow and your customers love the services you are providing and telling you so, besides satisfaction of a job well done, what does it give you confirmation of - what's your delivery angle? What gives you the strength to focus your energy on what matters?

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