About
Cheryl Vallejos is CEO and President of Endorse Success, where she works with business and personal clients who wish to advance their careers, meet business and personal goals, and start or expand their businesses. Cheryl is a Certified Professional Business Leader, Coach and Consultant. She provides a leadership community for business professionals who want to improve their business success.
Cheryl is an author of four books:
- Injecting The Juice Into Leadership
- Low Carb Leadership
- Discover the Golden Nuggets of Leadership
- Budgeting for Current Times
Cheryl was a medical service director for 108 providers in Arizona where she supervised and worked with hundreds of employees and managers. Her dynamic leadership moved the company forward by increasing profits, developing team peak performance, and acquiring the competitive edge in technology. Cheryl recognizes what is the core of most challenges and she makes that important ‘connection’ with an audience, client or company.
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| “I wanted to let you know that I think of you as “giving a gift”. It is important to me to let you know that you have made a big difference in my life and I have grown by having you as my coach. ”
Donna |
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Cheryl has more than 22 years of organizational business management experience where she improved operational development, staff accountability, as well as increased the company’s profits. She was the first female store manager in the state of New Mexico for a large grocery chain–even though she was warned by many that it couldn’t be done.
Combining extensive business management experience with her highly regarded talent as a certified coach, Cheryl inspires and guides her clients to new levels. She is also certified in Communication and Professional Behavioral and Value Assessments, which is a pioneering approach to developing a result-oriented team.
Cheryl has successfully started, owned and operated 3 businesses as well as authoring the books budgeting for Current Times and Fueling Your Passion to Skyrocket Success
Personal
My favorite pastime is golf and creating stained glass pieces. I’ve been golfing for about 15 years and now have the pleasure of living right on a golf course to enjoy the sport with more convenience. Golf is a great way for me to look at the obstacles (sand and water) and divert my energy to thinking of the opportunity. This is also true with the pain and pleasure of working with stained glass when a piece cracks in the process. The opportunity is the learning experience from the process. You can see and buy some of my stained glass pieces at www.ArizonaStainedGlass.com
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| “I feel so blessed to have been mentored by you. I can still see you in my mind as you taught us to hold our heads up and take pride in what we knew we could accomplish. It was amazing to me to have such a great person by my side who could see my potential and go to bat for me. ”
Garland |
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I am blessed with a wonderful husband of 37 years. We have two great children from our loving marriage. My son, his wife and two grandchildren live in Prescott, Arizona and my daughter lives in Phoenix which allows for frequent family get-togethers. I owe much of what I have learned to my parents, who owned a business in Colorado. This opportunity gave me a start into the business world at an early age, where I learned to work with and help people, solve business problems, analyze financial information, and build relationships.

