October 2005


Cheryl Vallejos
Professional Business Coach & Consultant
Coach, Consultant, & Author
520-730-4456
Cheryl@PrimeLeaders.com
PrimeLeaders.com
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    Welcome to this month's Leadership Success Tips. Please feel free to forward this issue to friends, family and associates!

    Leadership Success Tips

    WORKING ON YOUR BUSINESS NOT IN YOUR BUSINESS

    "Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it."
    ~ Michael E. Gerber, author of The E-Myth

    Does this describe you? You became an entrepreneur and started a business because you had a passion. You love what you have a gift for, whether it's coaching, counseling, writing, selling, teaching, etc. Of course, you hoped to build a successful and profitable business around your talent or skill, though building a business is not necessarily one of your skills. You may have fallen into the trap of working IN your business, happily serving clients, giving your gift. When it comes to working ON your business, however, you fall short. You hate selling or marketing or following up. You may get lucky meeting people through networking or getting referrals, but you'd rather wait for the phone to ring then pick it up to cold call. In essence, you may not have any SYSTEMS that are helping you run your business.

    In Michael Gerber's books, The E-Myth and The E-Myth Revisited, he suggests treating every business like a franchise. You're probably thinking, "I don't plan on franchising" or "I'm not a franchise type business." What Gerber suggests, however, is that franchises have systems that allow each franchise to run successfully and identically to all the other franchises. So even if you have no intention to franchise your business, you can apply the principle to just about any business.

    See if any of these franchise model rules might work for your business:
    1. The model will provide consistent value to your customers, employees, suppliers and lenders beyond what they expect.
    2. The model will stand out as a place of impeccable order.
    3. All work in the model will be documented in an Operations Manual.
    4. The model will provide a uniformly predictable service to the customer.
    5. The model will utilize a uniform color, dress and facilities code.
    How do you get to that place? Well, you will have to take time to work ON your business-initially you'll need more time to set up systems, later on you'll need time for maintenance. Let's look at an example. Suppose you have a tutoring business and you employ six tutors.
    1. In your business mission statement, you will get clear about the value you provide, such as helping students pass major exams, or providing part-time employment to exceptional college students.
    2. Your business location needs to be organized and comfortable, especially if it's a home-based business.
    3. An Operations Manual will help new employees get clear on their job description and allow someone else to run the business if you want to take a vacation.
    4. Feedback forms will allow you to gauge the effectiveness and predictability of your service.
    5. You may have logo shirts for all your employees to wear and put your logo on all materials.

    Working ON your business and not just IN it, will provide you with greater freedom and more opportunity to grow your income. And aren't those two of the primary reasons you started your own business?

    Getting support
    If you want support learning how to develop systems for your business, you might want to work with a business or life coach. See how a coach can help you by contacting Cheryl@PrimeLeaders.com or calling (520) 730-4456.



    Would you like to discover the Quantum Leap approach to success?

    Welcome to www.EnergyoftheMind.com, a new Website just for YOU!

    Come join us for "Breaking Through the Barriers". This 3-month class starts October 4th at 7 PM, PST. Check it out at:
    http://www.energyofthemind.com/programs.html
    What would more success in your life be worth to you? Don't miss this class if you want to change your desires into beliefs. Break Through the Barriers in your life.



    Look what's coming!

    October 3rd, 10 AM PST (1 PM EST)
    Changing from the Inside Out (Introductory)
    Cost: $149 - Register Now
    With:
    Ever wonder why it's so hard to reach your goals? Register now to learn how to achieve your goals effortlessly and live life with passion.Register Now!

    October 18th , 5 PM PST (8 PM EST)
    Control Your Time Before it Controls You
    Cost: F*ree - More Information!
    With: Cheryl Vallejos hosted by Debbie Rodriguez - Tutoring Solutions
    Discover the tools and techniques needed to get more done in less time each day. Register Now!

    October 22nd, 9 AM to Noon PST (Noon to 3 PM EST)
    Having Time on Your Side
    Cost: - $69 including 2 audio CD program and workbook More Information!
    With:
    Success in business is always accompanied by efficiency and performance. Discover how much more efficient you can be in your life. Register Now!

    October 24th , 9 AM PST (Noon EST)
    Kicking the Overwhelm Out The Door
    Cost: F*ree - More Information!
    With: Cheryl Vallejos
    Ever feel out of control? Would you like to slow the world down until you catch up? Join us for a power-packed hour. Register Now!

    Questions? write to:
    Cheryl@primeleaders.com
    (520) 730-4456 office

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    Copyright October 1, 2005, Prime Leaders, Cheryl L. Vallejos